Last updated
Overview
This Privacy Policy applies to https://abilityavenues.com (the “Site”), operated by Ability Avenues, LLC (“Ability Avenues,” “we,” “us,” or “our”). It describes how we handle information submitted through the Site — principally the Contact form, the Professional Referral form, and the Careers application. By using the Site, you agree to the practices described here.
Ability Avenues provides ABA therapy and EIDBI services to children, and in that clinical role we are a HIPAA covered entity. This policy is about the website. It is not, and is not meant to replace, the HIPAA Notice of Privacy Practices we provide directly to families once your child is a client — see Health information & HIPAA.
Not a secure health-information channel
Please don't put your child's diagnosis, treatment history, medical record numbers, or other sensitive medical detail into any form on this website.
Our web forms are built to route a name, contact info, and a short summary of what you're looking for to our intake team by email — they are not a HIPAA-secure transmission system. General information (a parent or provider's contact details, a child's first name and age, the insurance you carry, the services you're asking about) is all we need to start a conversation. Anything more sensitive is best shared by phone at (952) 900-2344 or once intake paperwork brings you onto our secure clinical systems.
Information we collect
Information you give us
We collect what you choose to enter into our forms:
- Contact form: parent/guardian name, email, phone, ZIP code, your child's first name and age, insurance carrier, preferred setting (center-based or in-home), enrollment type, and — only if you check the box — consent to receive text messages from us.
- Professional referral form: the referring provider's name, title, clinic, phone, email, and fax; the child and parent/guardian's name, contact info, and ZIP code; the child's age; services requested; current therapies; insurance carrier; and any notes the referrer adds. The referring provider confirms they have the parent/guardian's consent to share this information with us before the form can be submitted.
- Career application: applicant name, phone, email, ZIP code, position and availability preferences, a resume file, and — entirely optional — gender and race/ethnicity, which we collect only for equal-employment-opportunity monitoring and reporting and which play no role in hiring decisions.
Information collected automatically
Like most websites, our hosting infrastructure logs standard technical data (IP address, browser type, pages requested, timestamps) for security and reliability purposes. We do not currently run advertising pixels, behavioral-analytics scripts, or third-party tracking on the Site — see Cookies & tracking.
How we use it
We use the information you submit to:
- Respond to your inquiry and follow up about services;
- Evaluate and process referrals and career applications;
- Verify insurance and eligibility information you've given us as part of getting started;
- Send you the confirmation/“thank you” message tied to the form you submitted;
- Maintain the security, and troubleshoot the operation, of the Site; and
- Meet our legal and recordkeeping obligations.
We do not sell personal information, and we do not use form submissions to build advertising profiles.
Who we share it with
We share information only as needed to operate:
- Service providers: we use Supabase to store form submissions and Resend to deliver the resulting emails. Both act on our instructions and don't use your information for their own purposes.
- Insurance & state programs: if you become a client, information needed to bill Straight MA or Blue Plus, or to support EIDBI enrollment, is shared with those programs as part of your care — governed by our HIPAA Notice of Privacy Practices, not this policy.
- Legal reasons: if required by law, subpoena, or to protect the rights, safety, or property of Ability Avenues, our clients, or others.
- Business changes: in the event of a merger, acquisition, or sale of assets, information may transfer as part of that transaction, subject to this policy.
We do not sell or rent your information to third parties.
Text messaging (SMS)
If you check the SMS box on the contact form, you agree to receive text messages from Ability Avenues about your inquiry. Message frequency varies. Message and data rates may apply. Reply STOP at any time to stop receiving texts, or HELP for assistance. Carriers are not liable for delayed or undelivered messages. SMS opt-in is never shared with third parties for marketing purposes.
Children's privacy
This Site is directed to parents, guardians, and professionals — not to children. Our forms are designed to be filled out by an adult on a child's behalf; we do not knowingly collect personal information directly from a child interacting with the Site. If you believe a child has submitted information to us directly, contact us and we'll remove it.
Health information & HIPAA
Because we provide ABA therapy and bill health plans electronically, Ability Avenues is a HIPAA covered entity — but only with respect to the clinical records we create and maintain for our clients, not the marketing website you're reading now. Once your child begins care with us, we give you a written HIPAA Notice of Privacy Practices that explains, in the detail HIPAA requires, how your child's protected health information is used and disclosed, and your rights regarding it (including the right to access and to request corrections). That notice is provided at intake and is available on request — ask your intake coordinator or contact us below.
Information you send us through the website — before that relationship exists — is handled under this policy, not the HIPAA notice, which is exactly why we ask you to keep web-form submissions general.
How long we keep information
We keep contact and referral submissions for as long as reasonably necessary to respond to your inquiry and, if you become a client, as required by our clinical and billing recordkeeping obligations. Career application materials are kept for as long as needed to evaluate your application and consider you for future openings, then deleted. You can ask us to delete information sooner — see Your choices & rights.
Security
We use reasonable administrative and technical safeguards to protect information submitted through the Site, including encrypted transmission (HTTPS) and access controls on our storage and email systems. No online system is perfectly secure, though, which is the reason for the caution in Not a secure health-information channel above. If we ever learn of a breach affecting your information, we'll notify you as required by law.
Your choices & rights
You can ask us, at any time, to tell you what information we hold about you, to correct it, or to delete it, by emailing info@abilityavenues.com or calling (952) 900-2344. We'll honor reasonable requests to the extent they don't conflict with a record we're required to keep — for example, billing records tied to care we've already provided. Minnesota residents may also have rights under Minnesota's consumer privacy law; we'll process any request we receive under it the same way, through the contact above.
Cookies & tracking
The Site currently uses only the cookies strictly necessary for it to function (for example, remembering your progress through a multi-step form) — no advertising cookies, no third-party analytics, no cross-site tracking. If that changes, we'll update this section and, where required, ask for your consent first.
Third-party links
Some pages — our resources hub in particular — link to Minnesota state programs and other outside organizations. Those sites have their own privacy practices, which we don't control and this policy doesn't cover. We encourage you to review their policies before sharing information with them.
Changes to this policy
We may update this policy as our practices change. The “Last updated” date at the top of this page reflects the most recent revision, and continued use of the Site after a change means you accept the updated policy. For any material change in how we handle information you've already given us, we'll take reasonable steps to let you know.
Contact us
Questions about this policy, or a request about your information? Reach us at info@abilityavenues.com, (952) 900-2344, or by mail at 1415 Lilac Dr N, Suite 140, Golden Valley, MN 55422.